UGC = User Generated Content (not the cinema chain…) is coming under a lot of scrutiny - as the obvious and easy answers - see the You Generated Ads our sister company iConcertina recently wrote - indicate that the medium provides consumers easier access for negative feedback and bad publicity. But this need not be the case….

Just how well do social networking sites and Web2.0 campaigns provide positive branding experiences for businesses? Ashley Friedlein from E-consultancy has written a review of 10 examples with good and bad results. His winner is Mini’s aveaword - please follow the links to see more.