This week Google has finally launched “Placement Performance Report”, a new feature which will make it easier for advertisers to measure the ROI on Adwords Campaigns. When you run Adwords you can choose to advertise in the Google content network and/or on the Google search engine. Before now, it wasn’t possible to know on which particular websites your ads have been displayed. The conversion rate and CPC was reported based on the entire content network. My guess is that Google caved in and realized that advertisers will not use Google network if they cannot control and analyze their costs and results.

Since I’m writing about Google, I have to squeeze in that Google has also launched maps.google.se (this is of great importance of course because I’m Swedish). This addition will be great for all the summer tourists venturing to Stockholm…